Website redesign & relaunch – without losing content

Who it is for

Does this sound familiar?

Is your website more than five years old and barely usable on a phone? Then a relaunch is due – without losing your content.

What is included

What the relaunch includes.

Inventory analysisURL inventory and content audit
Redirect planEvery old address gets a destination
New designBuilt on what works
Content taken over and revisedNot blindly copied
Switch on a set dateWith a backup and a checklist
14 days of monitoringRedirects, errors, availability
Before/after reportWith real figures

How it works

Live in four steps.

STEP 1Free consultation30 minutes, no obligation – we listen.

STEP 2DraftStructure, user journeys and scope are settled.

STEP 3ImplementationWith interim versions – you see the progress.

STEP 4Go-liveWith a checklist and 14 days of monitoring.

Start with step 1: a free consultation

The technical view

The relaunch process that protects your content.

So nothing is lost in the move:

Step 1
Inventory
We record every address in the URL inventory. A Content audit decides page by page: keep, merge or remove.
Step 2
Redirect mapping: no address runs into nothing
Every old URL gets a permanent redirect. You see the table before the switchover.
Step 3
Switchover with a safety net
We check redirects, links, forms and load times in advance. We only switch over when everything is green.
Step 4
14 days of monitoring
Afterwards we check for 404 errors and redirects. Follow-up fixes are included in the binding price.

To check for yourself: our relaunch checklist.

Self-test

How to tell that it is time.

If two or more points apply, a relaunch almost always pays off:

Unusable on mobile: On a phone, people zoom and search – with over 60 % mobile use.
Load time over 3 seconds: Visitors leave before they see anything.
No enquiries through the website: There is no clear route to an enquiry.
Content cannot be maintained: Every text change needs a service provider.
The website no longer suits the company: It still tells the old story.

In the free consultation we tell you whether a relaunch is needed – or whether targeted improvements are enough.

Fixed prices. Delivery date in the contract.

Three ways in, depending on scope.

The inventory makes a relaunch somewhat more work than a new site. We clarify which level fits in the consultation.

The quick route

Looks only

from€990

Content stays, the look is new

Structure and content stay, the design is new.

The proven page structure stays
New design, typography and imagery
Technically renewed and fast again
Addresses remain unchanged

Free consultation

Popular

Full relaunch

from€1,490

Structure and technology rebuilt

Rebuilt – content and links move across, checked.

Inventory of the old site
New structure, design and copy
Complete URL mapping with 301 redirects
From about ten pages, priced by scope

Free consultation

With special functions

Shop or booking

By effort

Binding price before the project starts

Relaunch plus shop or booking, connected to your systems.

Number of items or booking types
Connection to inventory management or calendar
Data taken over from the old system
The price is settled after the inventory

Free consultation

Calculate your price in 3 minutes

We confirm the binding price in the first meeting. Third-party costs such as domain and hosting are passed without mark-up on to you.

Prices are net and exclude statutory VAT. Our offers are directed exclusively at entrepreneurs within the meaning of Section 14 of the German Civil Code (BGB).

Common questions

Website relaunch – what clients ask us.

Do existing links and content get lost in the relaunch?

Not if the relaunch is done cleanly. Links run into nothing when old URLs disappear or content is deleted without replacement. Our process prevents exactly that: a complete URL inventory before the start, a permanent redirect for every old address, preservation of the content that works today – and 14 days of monitoring after the switch.

How long does a website relaunch take?

Typically 5–8 weeks, depending on the scope of the existing website. The inventory at the start needs more care in a relaunch than in a new build – in exchange the design often goes faster, because content and positioning already exist.

What happens to our old content?

In the content audit every existing page is assigned to one of three categories: keep and improve, merge, or remove deliberately with a redirect. Nothing disappears uncontrolled – least of all the pages that bring you enquiries today.

Can we keep parts of the old design?

If it serves the goal, yes. Usually we keep proven structures and replace the looks – or the other way round. The relaunch is no end in itself: what demonstrably works we touch only with good reason.

Do we need new copy?

In most cases partly. Copy that sells stays. Copy that only describes we rewrite – from the customer's view, with a clear next step. The exact scope we settle in the draft.

What does a website relaunch cost?

As with a new build we work with binding prices by scope. A relaunch with clean content migration usually lies between €4,000 and €12,000 because of the inventory. Through our quote form you get a concrete figure within one working day.