HANSEKREDIT: first a name, today a head start.

Name, logo, brand

At the start there was no relaunch but a blank sheet: name proposals, logo drafts, a colour world – in rounds, until the owner said: that is me. That work produced the name HANSEKREDIT and the blue you see on this page.

This is how the mark is built: the Hamburg city gate via the Waves of the Elbe, held in a shield — origin and security in one image. The flag in the shield says: active nationwide. Plus the wordmark in calm capitals and a blue that speaks to banks without looking like one.

Result: A name that stuck: HANSEKREDIT today carries the website, the ads and its own software.

What this shows: We supply proposals until the client identifies with their brand – not until the presentation is full.

A strategy for communication

Who is the target client – and what must they read in order to call? For HANSEKREDIT: property owners, often in situations where the bank says no. From that answer arose all the communication, from tone to page structure.

Result: The wording has held ever since: the same language from ad copy to first meeting.

What this shows: First the target client, then the strategy, then the material – not the other way round. That is how every Initial consultation.

First website – on the client's wish, with Wix

Eight main topics, one per audience – from the modernisation loan to follow-up financing. The client wanted Wix, so Wix it was: properly built, quickly live, and good enough to test the strategy in the market.

We work with the system that suits the client — from page builder to custom code. The recommendation comes from us, the decision stays with the client. And if more is wanted: Landing pages, Relaunches and we build complete shops as well.

Result: Fast to market — and the strategy was tested before the big solution was built.

What this shows: We work with every platform, that serves the client – the recommendation comes from us, the decision stays with the client.

Tracking, Google Ads, Google Workspace

Visitor flows made measurable, the first Ads placed measurably, Google Workspace set up from the mail address to the calendar. From here on every enquiry could be traced to a source.

1. Keywords researchedWhat owners really search for — and what only the curious do.
2. Built for campaignsA separate campaign with its own message per loan product.
3. Measurement connectedEvery click, every enquiry assigned to a source.
4. Continuously improvedBudget where qualified enquiries arise.

Result: From here on every enquiry could be traced to a source — the basis for everything else.

What this shows: External systems, cleanly connect to one another is half the battle – the website alone does not know where its visitors come from.

The big relaunch: bespoke development

Wix was the start, not the goal. The switch to individually developed pages brought the complete Redesign: own CMS?Content management system – maintain content such as news and guides yourself, without programming. with a news and knowledge area, automated mails and targeted Funnel routes?A visitor's guided route from the first page to the enquiry – each page has exactly one job. for more conversions. Since then noticeably more enquiries come in: visitors find their way faster — and because bespoke code hits no page-builder limits, every idea was implemented exactly as intended.

Before Today

Drag the slider: on the left the first version, on the right the website as it is live today.

Result: A shop window became a sales route: pages that bring enquiries.

What this shows: Pages that bring revenue – not pages that are just there.

New tracking, new campaigns – AI-supported

After the relaunch: tracking set up anew – as a goodwill gesture, not invoiced –, plus Google Ads with keyword research?The search term a customer types into Google – campaigns are built on exactly these terms. and campaign building, AI-supported. The new presence got the traffic it deserved – and the enquiries at the same time pushed SEO?Search engine optimisation – making sure the website is found on Google without paid ads. and GEO?Generative engine optimisation – making sure AI searches such as ChatGPT cite the website as a source. on.

Result: The new presence got targeted traffic — and the enquiries pulled SEO and GEO along.

What this shows: A website alone is not enough – it needs visitors, and you fetch those deliberately.

The Suite: everything comes together in one place

Then the biggest step: their own Back-end development, which brings everything together – the marketing origin on the case, the sales system, CRM?Customer relationship management – all customers, enquiries and cases in one place instead of in the inbox., Mail system with templates, CMS connection, marketing analysis and Accounting – everything in one place, for several staff, with Integrations to banks, partners and clients.

Result: No more switching between inbox, spreadsheet and filing — one login, all cases.

What this shows: Everything comes together – the „Suite“, as we call it, brings every process to one place.

AI that works – and acts only on approval

Into the Suite moved AI integrations in: the accounting sorts itself automatic, the inbox is analysed, sales processes are observed – and an agent system checks everything, but only on approval round: the client need not start anything, only check and confirm. Plus an automated CMS with approval and a AI chat, which answers visitors' questions right on the website and makes the contact.

Result: Countless hours of working time saved — and no action without human approval.

What this shows: Countless hours of working time saved – through careful training on the client's own knowledge, not off-the-shelf AI.

A system that improves itself

Qualified enquiries daily from optimised ads (SEA?Search engine advertising – paid ads in Google search.) and organic ones daily from Google and AI searches such as ChatGPT – because the content works and the CTR?Click-through rate – how many of those who see a search result or an ad actually click. is high. High Conversion rates?The share of visitors who become an enquiry – the metric a website is measured by., an ad account that partly optimises itself, enquiries that sorted automatically become, Reply mails from the trained knowledge. A system that kept improving through our training – and now trains itself.

Behind it stands grown Business intelligence?A company's collected data, prepared so that decisions and systems can learn from it.: a broad network of its own data, in which the system knows what happened when and where — and what is running right now. Every action in daily business makes that network denser. HANSEKREDIT trains its own AI with its own operational business — and that makes the operational business better again.

Result: The business runs, the lead grows — the collaboration continues.

What this shows: The business runs, the client is technically ahead of the competition — and the collaboration continues.